At Decorah Auto Center, our mission has always been simple, deliver a trustworthy, friendly, and community-focused automotive experience for drivers across northeast Iowa and the surrounding regions. Located right here in Decorah, IA, our dealership proudly represents Ford and Lincoln while offering one of the most diverse selections of new and used vehicles in the tri-state area. When you visit us, you will find a team that cares about your needs, listens to your goals, and works hard to become your dealership for life.

Serving Drivers Across Iowa, Minnesota, And Wisconsin

Our roots run deep in Decorah, and we are honored to serve customers not only in our hometown but throughout a wide region that includes northeast Iowa, southwest Wisconsin, and southeast Minnesota. Drivers visit us from communities such as Calmar, Waukon, Cresco, Postville, West Union, Lime Springs, Harmony, Mabel, Spring Grove, Caledonia, and many neighboring towns. No matter where you call home, our team is committed to making your experience worth the drive.

Your Destination For New And Used Vehicles

Whether you are searching for the latest Ford and Lincoln models or exploring the value-packed options in our used inventory, Decorah Auto Center offers a selection designed to fit every lifestyle. Our new model lineup includes everything from versatile SUVs to performance-driven trucks, along with specialty models like the Ford Shelby and Ford Raptor.

For shoppers seeking reliability at an affordable price point, our used vehicle inventory features nearly 100 options, each inspected and prepared with care. If you’re searching for a specific vehicle or hard-to-find model, our team can help you locate it and arrange transport anywhere in the United States. We’re here to make your buying experience simple, transparent, and tailored to your needs.

Financing Support You Can Count On

Finding the right vehicle is only the first step, our finance department helps you move forward with confidence. Led by our experienced Finance Manager, David Mark, our team works closely with banks and credit unions to secure competitive financing rates that fit your situation. Whether you have excellent credit or are working to rebuild it, we provide clear guidance and personalized support to help you choose the financing plan that works best for your budget.

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Complete Vehicle Service And Repair In Decorah, IA

Your relationship with Decorah Auto Center continues long after the sale. Our service department is staffed by highly trained technicians who bring more than 100 years of combined experience to every repair and maintenance task. Drivers across Decorah rely on our team for oil changes, brake service, tire care, engine diagnostics, electrical repairs, and much more.

We use advanced equipment and follow manufacturer-recommended procedures to keep your vehicle running smoothly and safely. Regular maintenance is essential for long-term reliability, and our service team is committed to helping you protect your investment through accurate, efficient, and honest service every time you visit.

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A Dealership Built On Community And Trust

For many years, Decorah Auto Center has been more than a dealership, we are a part of the community. We take pride in building long-term relationships and delivering experiences that reflect honesty, transparency, and genuine care. Whether you are buying a vehicle, scheduling service, or simply seeking advice, our team is here to help you feel welcomed and supported every step of the way.

If you are ready to learn more about who we are or want to experience our customer-first approach in person, we invite you to visit us in Decorah, IA. We look forward to serving you today and for many years to come.

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